On September 9th, 2020, the three-days long the 114th China Stationary Fair (CSF) successfully held its closing ceremony at the National Exhibition and Convention Center in Shanghai.
Here are some highlight recaps.
The Bustling Fair
Despite incessant raining during the last two days of the fair, the fair was still incredibly popular and widely attended by many enthusiastic visitors.
Various exhibitors promoting their companies ,drawing visitors from near and far.
The Eye-catching Products
A multitude of products were displayed, capturing the interest of many professional procurers
Gold / Silver Exhibitor
“Stationery · Creativity · Bookstore - Shared Culture, Shared Future”
“IP Licensing for a High-quality Stationery Industry”
“Leading Designs in the New Economic Environment " Shanghai Promotion Center for City of Design
Better Ideas, Bigger Markets- Integration of Large Office · Stationery for a Stronger Blue Ocean Market
Online Exhibition Interaction on the “CLOUD”
Considering the impact of the epidemic, it was the first time for the exhibition to visit the exhibition live online. A total of 443 exhibitors were interviewed in two days, and nearly 70,000 people watched the exhibition online.
Considering the impact of the pandemic, the CSF took up live-streaming for the first time, broadcasting the event real-time and interviewing 443 vendors over the span of two days. Nearly 70,000 tuned in online.
The Live-stream Conference
The Conferences and forums were all live-streamed and the four conferences had more than 20,000 online audience. The conferences were also broadcasted simultaneously on Baidu Live broadcast and V1 with almost 160,000 views.
The Influencer product marketing
In order to give individual buyers a chance to purchase products from the fair, for the first time the fair invited influencers to host a a direct product marketing segment. Three influencers from Taobao participated in the event and brought with them more customers than ever before.
The Tik-tok Live stream
Since its creation, the CSF Tik-tok account has been subscribed to by many industry insiders and fans. Through Tik-tok , various vendors engaged with the online community through live-stream.
A big thank-you to everyone who supported the hosting of the 114th China Stationery Fair. We will continue to strive to provide more professional and high quality exhibition services in the future.
8-10 June 2021
Shanghai New International Expo Centre
Until we meet again!