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Show Review | The 114th China Stationery Fair

2020-09-25

On September 9th, 2020, the three-days long the 114th China Stationary Fair (CSF) successfully held its closing ceremony at the National Exhibition and Convention Center in Shanghai.

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Here are some highlight recaps.

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The Bustling Fair

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Despite incessant raining during the last two days of the fair, the fair was still incredibly popular and widely attended by many enthusiastic visitors.

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Exhibitors Booth

Various exhibitors promoting their companies ,drawing visitors from near and far.

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The Eye-catching Products

A multitude of products were displayed, capturing the interest of many professional procurers

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Gold / Silver Exhibitor

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Professional buyers

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Concurrent Activity

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“Stationery · Creativity · Bookstore - Shared Culture, Shared Future”

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“IP Licensing for a High-quality Stationery Industry”

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Leading Designs in the New Economic Environment " Shanghai Promotion Center for City of Design

Better Ideas, Bigger Markets- Integration of Large Office · Stationery for a Stronger Blue Ocean Market

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Online Exhibition Interaction on the “CLOUD”

Considering the impact of the epidemic, it was the first time for the exhibition to visit the exhibition live online. A total of 443 exhibitors were interviewed in two days, and nearly 70,000 people watched the exhibition online.

Considering the impact of the pandemic, the CSF took up live-streaming for the first time, broadcasting the event real-time and interviewing 443 vendors over the span of two days. Nearly 70,000 tuned in online.

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The Live-stream Conference

The Conferences and forums were all live-streamed and the four conferences had more than 20,000 online audience. The conferences were also broadcasted simultaneously on Baidu Live broadcast and V1 with almost 160,000 views.

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The Influencer product marketing

In order to give individual buyers a chance to purchase products from the fair, for the first time the fair invited influencers to host a a direct product marketing segment. Three influencers from Taobao participated in the event and brought with them more customers than ever before.

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The Tik-tok Live stream

Since its creation, the CSF Tik-tok account has been subscribed to by many industry insiders and fans. Through Tik-tok , various vendors engaged with the online community through live-stream.

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A big thank-you to everyone who supported the hosting of the 114th China Stationery Fair. We will continue to strive to provide more professional and high quality exhibition services in the future.

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8-10 June 2021

Shanghai New International Expo Centre

Until we meet again!