When it comes to marketing innovation, the Hero brand expands the channel and
cooperates with the major e-commerce platforms. The sales network extends from
offline to online. The e-commerce business hasgrown at a rate of 50% per year since 2015. In terms of offline selling, we have been working together with the China Stationery Fair for more than 60 years.
When it comes management innovation, we mainly break the traditional thinking of state-owned enterprises, focus on forming a management mechanism that adapts to the market, and improve the operational efficiency of state-owned enterprises.
In recent years, the Hero has achieved double-digit growth for two consecutive years despite the pressure of economic downturn.
Over the decades, the Hero Group has insisted on implementing the “quality management system”, participated in drafting and revising of the nationalstandard of the Fountain Pen and Nib, and completed the formulation of the Shanghai quality standard of Fountain Pen and Nib in 2018.
“Writing the new era by the Hero” is the slogan of Shanghai Hero (Group) Co., Ltd. The vision of the group is “doing the best for customersand the enterprise”, to make Hero become the leading “ well-known brand” in the field of stationery in China, the hero product become the “well-known products” representing “Made in China”, and the Hero Group become a “well-known enterprise” that makes contributions to society.
after the 19th National Congress, the new positioning of “the public’s hero,
the boutique hero, and the smart hero" was launched. To practice the
enterprise spirit of “innovation, first-class, integrity, harmony”, through the
innovation regarding products, technology, marketing and management, and
achieve the heroic dream of a century-old enterprise and brand.