Foundational Spirit: Balancing Quality Commitment and Innovative Evolution 

Q1: Could you briefly introduce the Nusign brand? As a mid-to-high-end cultural and creative brand under Deli Group, how do you interpret the "aesthetic link between stationery and daily life"?

Nusign is Deli's premium stationery and lifestyle brand. The name "Nusign" derives from NU + Design, embodying our original mission: Refresh everyday life with new design.

We believe even the most ordinary stationery and daily essentials deserve warmth and thoughtful craftsmanship. Nusign is committed to elevating consumers' daily experiences through exceptional design.

For us, the "aesthetic link" means: Rooted in life, returned to life.

Our inspiration comes from observing real-life scenarios: a moment of focused note-taking, organized tidying, or a sudden spark of creativity. We translate these insights into warm, functional products through design.

At its core, the "aesthetic link" has two roles:

First, we act as translators: we turn users' unspoken needs for efficiency, order, and joy into tangible, aesthetic products. We deeply understand their lives, letting our products embody their aspirations.

Second, we act as catalysts: we aim to spark an "awakening of beauty" when people use Nusign products. A smooth pen inspires writing; an elegant organizer ignites the desire to curate life. Users' creativity and taste, in turn, inspire us, forming a mutually growing ecosystem.

Thus, Nusign is more than products — it is a medium. We empower users to discover and create beauty in daily life, serving as the dynamic hub connecting people to an aesthetic lifestyle. 

Product Innovation: Multi-Driven Progress and Quality Excellence 

Q2: How does Nusign integrate stationery with daily aesthetics through innovative design to create a distinctive user experience?

At Nusign, we hold a core belief:

Genuine innovation is not about disruption, but infusing ordinary routines with extraordinary aesthetic experiences and closing the loop of emotional resonance.

When users choose Nusign, they gain more than tools — they gain experiences: the comfort of smooth writing, the calm of an orderly desk. These positive moments inspire them to discover more beauty, whose feedback then fuels our next design cycle. 

Q3: What unique cultural elements or design inspirations drive Nusign's product development? Could you share examples?

We do not follow rigid standards or fixed design languages. Instead, we encourage users to unlock their own creativity through our products. Internally, we empower designers and product managers to explore freely and imagine without limits.

If we had to define our inspiration, it would be:

a relentless focus on real user experience.

We start with basic lines, angles, and geometric forms, refining every detail with ergonomic precision. We believe the purest design comes from fundamentals: squares and circles, curves and lines. We invest deep thought into simplicity, avoiding excessive decoration or meaningless elements. The result is a natural, understated elegance. 

Q4: IP collaboration is a major trend in cultural and creative industries. What standards guide Nusign's IP partnerships?

Amid the IP collaboration trend, Nusign's strategy is not to chase every trend, but to find "aesthetic symbionts" that deeply align with our brand DNA. A successful collaboration creates 1+1>2 brand value, rather than mere logo placement.

Our key criteria:

· Aesthetic Alignment

Shared values and aesthetic resonance — our primary requirement.

· User Relevance

Serving our core users and reaching like-minded communities.

· Creative Potential

Focusing on how the IP elevates product design itself. 

Q5: How does Nusign uphold quality while continuously innovating to meet consumers' aesthetic demands?

Quality and innovation are two sides of the same design philosophy, not opposites.

We treat quality as the foundation of innovation, embedding forward-looking aesthetics into every detail.

Innovation is not about stacking elements, but deep user insight. We explore colors, forms, and materials, integrating minimalist, pure design into products. Beauty goes beyond visuals — it becomes pleasure and inspiration in every use.

Nusign practices "restrained innovation": we avoid short-lived trends and focus on timeless design. We refine basic forms subtly, update classic proportions with contemporary taste, and keep products evolving with users' aesthetic expectations.

Quality sets the baseline; aesthetic innovation raises the ceiling.

Together, they define how we fulfill consumer expectations. 

Exhibition Value & Future Outlook

Q6: What are Nusign's core goals for exhibiting at the 120th China Stationery Fair?

Last year marked Nusign's debut at CSF — an important milestone for connecting directly with consumers, with very positive feedback.

As a premier annual event for the stationery industry, CSF is more than a showcase: it is a platform for deep engagement with users and partners.

This year, we aim to visibly present Nusign's "quality-rooted, aesthetic-driven" philosophy and innovative products. We look forward to face-to-face conversations with consumers, learning from industry leaders, and co-shaping the future of stationery design. 

Q7: What emerging trends do you foresee in the cultural and creative industry (especially stationery) over the next 1–3 years? How is Nusign preparing?

Rather than predicting the future, we are proactively building it across products, technology, services, and experience:

· Greater focus on emotional value and mental wellness for users.

· Development of personalized and customized services.

· Sustainable development: eco-friendly materials, refillable designs, and simplified packaging will become basic consumer expectations. Nusign will balance sustainability, aesthetics, and functionality.

When tools only prioritize "function" and neglect beauty, creativity becomes mass-produced. We have seen too much inspiration fade in the "just enough" mindset. That is why we revisit underappreciated details, building a silent aesthetic bridge between tools and life.

A gel pen can become fertile ground for inspiration, infused with warm wishes.

A notebook can carry natural textures and emotional expression.

At Nusign, practicality and aesthetics are never an either-or choice.

Nusign: Let stationery carry knowledge, creativity, and emotion — becoming the aesthetic link to life.