Interviewee: LIN Chunying

Q1 Could you briefly introduce your company and brand?

Established in 1997, SIPA Enterprise Limited is a Hong Kong wholly-owned enterprise headquartered in Hong Kong. It operates manufacturing bases in Huizhou Daya Bay, Huidong of Huizhou and Thailand.

Integrating independent R&D, production and sales, the company specializes in a full range of pens and stationery with proprietary intellectual property rights and a well-established brand portfolio. Its annual production capacity exceeds 100 million pieces. The product lineup includes whiteboard markers, permanent markers, highlighters, paint markers, watercolor pens and more.

It has obtained multiple international certifications including ISO9001, ISO14001 and BRC, fully complying with European and American safety standards. Maintaining long-term partnerships with Fortune 500 enterprises such as Walmart, Target and Lego, SIPA boasts a global sales network and stays committed to building a world-class stationery brand.

Q2 What are your core goals for participating in the 120th CSF Cultural Fair? What featured products will you showcase?

By leveraging CSF as a key Asia-Pacific industry hub, our participation aims to establish ourselves as a benchmark national brand domestically and capture new growth opportunities in overseas foreign trade, ultimately driving dual growth in both domestic and international sales.

We will showcase our newly developed full lineup of oversized paint markers and solid paint markers — innovative products with exclusive market positioning.

Q3 What landmark new products has the company recently launched? Could you elaborate on their core features and highlights?

Our flagship new releases are the full range of oversized paint markers and solid paint markers.

· Oversized Paint Markers

Designed specifically for industrial scenarios, these markers feature a 20-50mm wide aluminum body with oil-based ink. The fiber tip delivers one-stroke large-area coverage for exceptional working efficiency. The oil-based ink offers strong adhesion, fast drying, waterproof and weather-resistant performance, ensuring long-lasting and vivid markings. Equipped with a valve ink-out system, they prevent ink leakage and dry-out for stable and reliable use, serving as an industrial-grade solution to boost on-site operational standardization and efficiency.

· Solid Paint Markers

Boasting superior adhesion and wide compatibility, they can write effortlessly on surfaces including steel, rubber, fabric, plastic, wood, glass, paper and concrete. They also perform stably under extreme conditions such as underwater, high temperature and extreme cold, with excellent waterproof, anti-peeling and fade-resistant properties.

Adopting a special twist-to-extend design with solid paint formulation, the markers minimize paint volatilization and deliver an extended service life.

Q4 What are your future R&D plans and development directions? Will you expand new product lines or business sectors?

We will keep focusing on the industrial stationery sector as our core business and competitive advantage, while further expanding our presence in the art supplies market. New product lines including art materials will also be launched in the future.

About SIPA

Founded in 1997, SIPA is a Hong Kong-invested subsidiary of Hong Kong-based SIPA Enterprise Limited, located in the West District Science and Technology Industrial Park of Huizhou Daya Bay.

As an integrated R&D, production and sales enterprise and a leading player in the local stationery manufacturing industry, it holds National High-Tech Enterprise qualification and Class A tax credit rating.

The company’s core product portfolio covers a complete range of writing tools such as whiteboard markers, permanent markers, paint markers and highlighters under its self-owned brand SIPA, while providing professional OEM and ODM services.

It stands out with three core competitive strengths:

· Large-scale production capacity: 70% automation rate of production lines with an annual output of over 100 million pieces;

· Strong R&D and innovation: Dozens of patents in hand. Its pioneering solid paint markers support writing in extreme environments like underwater and high temperatures, leading the industry in technology;

· Premium quality and global recognition: 65% of its products are exported to Europe, America, Japan, South Korea and other regions. It maintains stable cooperation with dozens of Fortune 500 companies and has passed ISO, BSCI and other international certifications as well as global environmental standards.