Immerse Yourself in the Ocean of Cultural and Creative Products & Trendy Toys, and Never Tire of It ---Cultural and Creative Design & IP Commercial Exhibition Pavilion of China Stationery Fair 2026

On your desk, there is always one or two small gadgets quietly accompanying you at work, tempting you to fiddle with them during short breaks; when passing by cultural and creative stores in shopping malls, you can’t help but stop to take a look at everything from blind boxes to toys, with an irresistible urge to buy, and your mind filled with the life philosophy of seizing the moment and enjoying the present; in your leisure time, when you see cute cultural and creative handbooks in short videos, you unconsciously click to collect them; when traveling and encountering different cultural customs, while being strongly attracted to various souvenirs, you casually pick up a fridge magnet to record the traces of your journey; when friends around you take out keychains printed with popular IPs, it instantly sparks a common topic.

At this moment, you have been fully surrounded by the world of cultural and creative products and trendy toys.

"They" have become the most vivid and personalized expression of contemporary culture. 

In the eyes of the older generation, these small items like cultural and creative products and trendy toys, which they consider "frivolous and distracting from one’s duties", are not worth buying or pursuing. They exclaim "I don’t understand", "It’s boring", "Just plastic toys, a waste of money", "These are for kids", and objections keep coming. However, as Generation Z and Alpha Generation become the main consumers, these objections have gradually faded. Pursuing emotional satisfaction and circle recognition has become the consensus of enthusiasts in the cultural and creative and trendy toy fields, and the industry has risen to new heights.

Today, the market size of cultural and creative products and trendy toys has exceeded 100 billion yuan, with more than 30,000 domestic enterprises, and over 1/4 of the world’s cultural and creative and trendy toy derivatives come from China. With the continuous expansion of the industry in recent years, cultural and creative products and trendy toys are advancing by leaps and bounds towards the trends of diversified categories, core IP value, cross-border format integration, technology-driven innovation, and upgraded experience consumption.

For this reason, the Cultural and Creative Design & IP Commercial Exhibition Pavilion of China Stationery Fair came into being. 

In the Trendy Toys & Collection Art Section of this exhibition area, it aims to display popular products such as trendy toys, figurines, models, and high-end collectibles, covering the widest audience and rich categories; the Authorization, Reproduction & Digital Derivatives Zone focuses more on restoring authorized artworks and out-of-print collections through digital technology, freeing excellent works from the limitations of physical forms; the IP Technology Trendy Products Zone and the Cultural Relics, Museums & Cultural Tourism Derivatives Zone will fully demonstrate the new integration and application of cultural and creative products and derivatives such as intelligent technology, digital audio-visual products, intangible cultural heritage (ICH) folk customs, museum art, and cultural tourism landmarks under the empowerment of IP; finally, the IP Commercialization Service Zone focuses on services such as IP authorization, brand co-branding, design and R&D, supply chain, marketing channels, copyright protection, and legal consulting.

Immerse yourself in the ocean of cultural and creative products and trendy toys to find your exclusive cultural symbols.

IP is the common gene of cultural and creative products and trendy toys. Cultural and creative products are more like the transportation and creative transformation of culture. For example, bookmarks shaped like the core collections of museums, notebooks with ancient calligraphy covers, etc. Their core is to make traditional culture or classic IPs more down-to-earth and integrate into people’s daily lives.

When trendy toys, which also have the IP gene, surge into the market, they themselves exude a more dazzling and unconventional charm. They are the fashion spokespersons of IPs — from Pop Mart to Disney, from Marvel to Transformers, from Chinese-style animations to Japanese and American animations — each being a concrete manifestation of an IP. It doesn’t matter whether they have complex story backgrounds; with their unique designs and emotional symbols, they have become a social currency for young people to express their personalities, place their wishes, and release pressure.

Interestingly, cultural and creative products and trendy toys now show a trend of "reaching the same goal by different paths". This is because their consumer groups are increasingly integrated, and the boundary between them is becoming more and more blurred. Industry practitioners also focus on cross-border cooperation and multi-channel marketing for their products. At the Cultural and Creative Design & IP Commercial Exhibition Pavilion of China Stationery Fair, a treasure hunt journey originating from IP and taking place in the ocean of cultural and creative products and trendy toys is about to begin. Here, you can witness new opportunities in the cultural and trendy toy market and explore new treasures.

Image Source: China Stationery Fair 2025 

The Cultural and Creative Design & IP Commercial Exhibition Pavilion of China Stationery Fair gathers various types of cultural and creative products and trendy toys, including ICH inheritance, Chinese-style national trends, cross-border co-branding, technology integration, scene experience, pet cultural and creative products, office leisure products, animation derivatives, paper figures, two-dimensional culture, and game entertainment. At the same time, it will reach groups such as deep two-dimensional ACGN enthusiasts, pan-cultural consumers, as well as cultural and creative source factories, brand stores, and e-commerce channels. 

On the grand stage of IP vitality, we will work with domestic and foreign IP licensors, independent designers, and product manufacturers to explore the unique vitality of culture, and jointly create products closer to the daily lives of consumers through multi-party collaboration. Together with industry elites, we will forge ahead in the face of fierce competition in the ocean of cultural and creative products and trendy toys.

In the Chinese Trend Cultural Relics Theater, formats combining museums and cultural tourism industry are fully presented here. The B2G and B2O models enable cultural tourism and ICH entities to find their ideal cultural partners in the first place through on-site communication and negotiation with manufacturers. 

The "Play with Purpose" Experience Zone is an excellent venue for the release of new cultural and creative products and trendy toys, as well as immersive retail experiences. Here, you can feel the all-round surround of cultural and creative products and trendy toys, and enjoy an extraordinary multi-dimensional experience from senses to spirit. Cultural and creative products and trendy toys will receive the most intuitive feedback from domestic and foreign consumers here, helping manufacturers polish new products and explore new ideas and opportunities.

Trendy Toys 

Undoubtedly, consumers in the new era are fortunate to be surrounded by cultural and creative products and trendy toys. Today, cultural and creative products and trendy toys are endowed with more meanings — they are the best way to inherit civilization and export culture, allowing the world to share the prosperity of Chinese culture.

At the Cultural and Creative Design & IP Commercial Exhibition Pavilion of China Stationery Fair, the future unfolds, and joy knows no bounds.