The 120th China Stationery Fair (CSF) has forged a comprehensive strategic partnership with Linglong Xia Yi—the phenomenal IP of Chinese aesthetic style!

Visual Identity of Linglong Xia Yi

On June 26, 2026, the China Stationery Fair will kick off at the Shanghai New International Expo Centre (SNIEC). On that day, this authoritative trade landmark will undergo a stunning transformation and evolve into an immersive "Exquisite Mountains and Seas" fantasy land. Amid the consumer trend driven by creativity and experiential value, this collaboration is more than a cross-industry link-up; it stands as a landmark initiative to reshape the format of industrial exhibitions and deeply unlock the commercial value of cultural IPs.

Beyond an Exhibition: From a "Business Hub" to a "Check-in Destination" 

This summer, SNIEC will witness a revolution in spatial storytelling. With a history of over 70 years, the China Stationery Fair will break free from its traditional positioning as the authoritative trade landmark for China’s cultural office supplies and cultural & creative trend sectors, and for the first time, evolve in a systematic way into an immersive and resonant Chinese aesthetic paradise open to all visitors.

 Selected Posters of Linglong Xia Yi 

This marks a dimensional upgrade of the fair’s core value—shifting from a single "commodity distribution hub" to a diversified platform of "cultural experience and emotional resonance". At the fair, the iconic glazed light and shadow, along with the vivid visual identities of Linglong Xia Yi, will permeate every detail: from the overall visual identity and spatial wayfinding system to on-site check-in installations and forum backdrops. Together, they will construct a blended virtual-real "Exquisite Mountains and Seas" fantasy land, offering every participant a unique journey that weaves through commercial reality and aesthetic wonder.

Beyond a Co-branding Initiative: A Strategic Choice for Success

This collaboration represents a pivotal strategic step forward for both parties.

For the China Stationery Fair: It marks the substantive implementation of its "Civilization Narrator 2030" strategy—elevating from an industry service platform to a content hub that defines trendsetting directions. The decision to partner with Linglong Xia Yi stems from recognition of its strong appeal and profound cultural content as a leader in Chinese aesthetic style, paving the way for a fundamental revolution from form to core.

For Linglong Xia Yi: The collaboration ushers in a new stage of large-scale implementation for its IP development. The top-tier industrial stage and massive visitor flow provided by the China Stationery Fair will help the IP transcend exquisite online visuals and evolve into tangible, interactive and consumable three-dimensional experiences. This not only enhances the sense of participation and emotional resonance among IP fans, but also converts such emotional energy into deeply interactive social touchpoints, injecting pivotal momentum into the long-term development of the IP.

Selected Applications of Linglong Xia Yi (Subject to On-site Arrangements) 

Both parties look forward to this collaboration sparking more inspiration for the contemporary expression of traditional culture and the empowerment of business through aesthetic design! 

Co-create the Future: Build a Replicable Success Model 

The deeper significance of this collaboration lies in exploring a feasible path for the entire industry—how to embed profound traditional cultural resources into the core scenarios of modern trade and circulation through contemporary aesthetic translation and systematic commercial design, thereby unifying cultural value, commercial value and user experience value.

This is more than a powerful alliance between two brands; it sets a clear and compelling benchmark for the integration of traditional culture and contemporary business.

Scenes from Previous China Stationery Fair

Currently, the development of the fair's overall visual identity system, with Linglong Xia Yi as the core visual element, is underway. More details about immersive art installations, interactive experience zones and exclusive limited-edition products will be unveiled successively from now until the eve of the fair. 

We look forward to seeing you in Shanghai this June, to witness this aesthetic-driven industry renewal together!