Back to Basics: SAKURA's Differentiation Strategy

Against a backdrop of growing homogenization and relentless price wars across the stationery industry, SAKURA has taken an anti-traffic, long-term approach: strategically stepping back from oversaturated markets to focus on segmented consumer needs. Anchored in R&D and bonded by user experience, the brand unlocks sustainable growth through functional innovation and user-centric value creation.

Subject-Specific Paper-Sleeved Erasers

"Instead of competing for share in a crowded red ocean, we create and cultivate demand in a blue ocean." This philosophy defines Yinggong's differentiated positioning. Faced with overcapacity and sluggish demand in traditional stationery, SAKURA decisively streamlined its general product lines and shifted focus to innovation and quality, avoiding the trap of commoditized competition through precise market positioning.

This strategic streamlining is not withdrawal—it is focused empowerment. Through community research and scenario-based consumer analysis, SAKURA has built a closed-loop system: Pain Point Library → R&D → Testing → Iteration guaranteeing every product directly solves real user needs. As the industry evolves from "selling functions" to "selling value", Yinggong's segment-focused strategy represents an insightful response to emerging consumer demands. 

Product Innovation: Solving Real Pain Points with Strong R&D

At SAKURA, innovation follows a clear principle: "Innovation is not for show—it is for making every use smoother." This pragmatic mindset drives the brand’s relentless pursuit of functional excellence.

For erasers, one of the most widely used student products, SAKURA conducted in-depth market research and user studies to develop the YG305 Triangular 2B Eraser. Designed with an ergonomic triangular shape for easy grip by children, it uses an eco-friendly formula with a smudge-clearing rate of over 90%. It wipes cleanly, forms tidy shavings, and keeps desks neat—earning highly positive market feedback.

For younger children, SAKURA combined child-friendly design with strict compliance to national safety, environmental, material and packaging regulations. The result: the SAKURA Candy Toy Series Erasers, which delight children while giving parents full confidence in safety and quality.

 Channel Strategy: Experience First, Quantity Second

"One heartfelt experience store outperforms ten impersonal distribution points." Breaking away from the traditional "expand at all cost" model, SAKURA pursues a quality-driven channel layout: targeted online reach + immersive offline experience.

Online, the brand rejected blanket platform expansion, focusing instead on consumer recognition and genuine experience. It partners with like-minded collaborators, avoids low-price competition, and delivers premium products at fair prices—growing together with its partners and sharing value mutually.

Offline, SAKURA avoids blind expansion. It builds deep, mutual understanding with qualified partners, integrating them into a cohesive sales system. Through on-site research and consumer insights, the brand develops win-win strategies to expand the offline market steadily.

Panda Jelly Eraser

The seamless integration of online and offline channels is a long-term core strategy. SAKURA does not measure success by short-term sales volume, but by healthy system growth and future potential. With product innovation as its engine and brand building as its foundation, this is how SAKURA lives up to its belief: “Success is not measured by sales alone.” 

Long-Termism: Growing Steadily through Sustainable Accumulation

In an industry obsessed with short-term traffic and quick gains, SAKURA stays true to its mission: “Slow down to do the right thing.” Since its founding, the brand has never chased blind growth. Instead, it has consistently invested in R&D and user experience: prioritizing product innovation, upholding strict quality standards, tracking market trends, and solving real pain points for customers.

This "accumulate steadily, grow strongly" strategy aligns with the industry's shift toward lifestyle upgrading and cultural consumption. SAKURA firmly believes: when products truly fulfill needs and experiences truly resonate with users, natural growth and sustainable sales will follow.

Crafting a Future of Enduring Value

As China's stationery industry transitions from "cost focus" to "innovation power", SAKURA's vision is clear: 

· Strategic streamlining reflects the wisdom of precise positioning;

· Product innovation delivers resilience through market cycles;

· Deep experience building secures the foundation for a timeless brand.

Without chasing fleeting traffic or reckless expansion, Yinggong embodies its core belief through every product and every interaction: "Stationery is not just a tool—it is a companion in life." Like its carefully refined products, this young, thoughtful brand will continue to shine with unique, lasting value. 

About SAKURA

Zhejiang Yinggong Cultural Products Co., Ltd. founded on April 16, 2020 and based in Zhejiang Province, Yinggong specializes in stationery manufacturing, wholesale and retail. The company enjoys stable domestic and international market presence, with long-term partnerships with many well-known manufacturers in China. Its products are exported to Japan, Europe, the Americas, the Middle East and beyond.