In June 2026, the 120th China Stationery Fair (CSF) will grandly kick off at Shanghai New International Expo Centre. As the premier annual event for cultural consumer goods across the Asia-Pacific region, CSF 2026 will gather global top-tier exhibitors and cutting-edge new products. Centered on five core themes — new product launches, channel transformation, IP commercialization, manufacturing innovation, and brand globalization — the fair is upgrading and launching five flagship forums. Positioned as a premier think tank and resource hub for the cultural consumer goods industry, CSF aims to unlock fresh industry momentum and jointly chart a new roadmap for sustainable growth. 

1. Channel Restructuring & Scenario Regeneration — Cultural Consumer Goods Retail Development Forum

Focus: Analyze omni-channel transformation and scenario-based operation models to break through industry growth bottlenecks.

Highlights: The forum will release the Tmall Stationery Trend Report, interpreting platform traffic logic and emerging consumption trends to deliver targeted operational guidance for retail businesses. It will bring together leading brands, e-commerce platforms, lifestyle retail chains, bookstores, cultural industry research institutes, and intangible cultural heritage new retail practitioners to reshape the retail landscape amid consumption stratification, the rise of domestic brands, and digital intelligent upgrading.

Hot topics including refined offline store operation and integrated urban cultural tourism & cultural and creative business will be thoroughly discussed, empowering brands to overcome channel constraints and achieve integrated online-offline growth. 

2. High-Quality Development Seminar for the Pen-Making Industry & Inaugural 5A-Grade Product Awards Ceremony

Focus: Advance standard implementation and industrial upgrading, exploring technological innovation and high-end transformation paths for the pen-making sector.

Highlights: Hosted by the National Technical Committee for Pen-Making Standardization and National Pen Industry Information Center, and undertaken by Shanghai Pen Technology Service Co., Ltd. & Comexposium-CSF (Shanghai) Co., Ltd., the forum will officially announce the first batch of graded pen product certifications and conduct in-depth discussions on industrial grading standards.

The seminar drives the pen-making industry toward high-quality and standardized development, helping enterprises build brand strength through quality and achieve industrial upgrading via unified standards, while enhancing market competitiveness and consumer trust.

The national standard GB/T 46535—2025 Guidelines for Quality Grading of Consumer Goods — Pen Products is set for official implementation, opening a critical window for industrial quality and brand upgrading. The first round of product grading is well underway, with application channels now open.

Major Announcement: Inaugural Awards Ceremony for the first batch of products certified as 5A-Grade under the national standard GB/T 46535—2025. 

3. IP Licensing Empowerment Cultural Industry High-Quality Development Forum (Closed-door Session)

Focus: Build an efficient cooperation platform for top IP owners and consumer brands to explore IP co-branding and commercial operation models.

Highlights: Co-organized by the Licensing Chapter of China Toy & Juvenile Products Association, the forum gathers over 30 world-class IP owners spanning film & television, animation, art & culture, and video games. Featured IPs include Minions, Kung Fu Panda, My Little Pony, Peppa Pig, Ultraman, The Metropolitan Museum of Art, National Gallery London, Jay Chou IP, Assassin’s Creed, Chinese Paladin and more, enabling precise matching of IP licensing resources.

This exclusive closed-door summit focuses on brand co-branding and content monetization, injecting powerful IP vitality into products and unlocking the commercial value of cultural content. 

4. Globalization & Brand Going Global Forum for Cultural Consumer Goods

Core Topics: Decode cross-border e-commerce and overseas localized operation strategies to support brands in global market layout.

Highlights: Partnering with world-leading cross-border platforms and service providers including Amazon, eBay, TikTok Shop Full Managed Service and ESG Cross-border, the forum will share in-depth insights into cross-border business models and localized overseas operations, paving the way for Chinese brands to expand globally. 

5. 2026 New Product Launch Showcase: Debut Premieres Ignite the Industry

Centered on cutting-edge industrial trends, the showcase presents the latest innovations in cultural goods across material breakthroughs, color aesthetics, human-centric design, intelligent interaction and sustainable development concepts. It delivers a stunning feast of creativity that balances practical functionality and artistic aesthetics. 

A convergence of industry insights, resource networking and exclusive new product debuts all converge at CSF 2026 Themed Forums. We warmly invite industry peers to join this flagship annual gathering of the cultural goods sector, exchange ideas and embrace win-win growth for the future. 

Click the link: https://dwz.cn/S3sLo04r  to complete pre-registration now, access fast-track entry, and secure premium seats for face-to-face exchanges with industry leaders.

Pre-registration Benefits: Free admission / Priority booking for forum seats / Digital show guide including full exhibitor directory.

Enterprises are warmly invited to participate in forum sponsorship, guest speaking opportunities, brand promotion and business matchmaking cooperation, to share industrial traffic and capture high-precision business opportunities.