IP Collaboration Craze Takes Over the Christmas Season: From Tea Beverages to Gold, Brands Unveil Diverse "CP Pairing" Tactics

This Christmas and New Year season, the IP collaboration frenzy is in full swing. Starfy, the heartwarming IP under Pop Mart, has joined forces with Heytea for the first time, rolling out custom co-branded drinks and limited-edition peripherals that sparked an instant buying spree upon launch. Meanwhile, the blockbuster release of Zootopia 2 has ignited an even grander collaboration carnival, with partner brands exceeding 60, covering clothing, food, accommodation, and transportation. The co-branded offerings are a delightful mix of creativity: Chow Tai Fook’s Judy Hopps carrot-shaped gold pendant, priced above 3,000 yuan, has claimed the title of "the most expensive collaboration"; Disney’s own co-branded thermos cups, on the other hand, have sold tens of thousands of units, earning the reputation of "the bestseller." Through a myriad of collaborations, brands are infusing holiday consumption with extra fun and conversational buzz. (Excerpted from Eastmoney.com) 

JD.com Teams Up with China Academy of Art and Shanlian Town to Elevate the Millennium-Old Huzhou Writing Brush Industry

Recently, JD.com Group entered into a strategic partnership with the People’s Government of Shanlian Town (Huzhou, Zhejiang), and China Academy of Art. The three parties will co-construct the "JD.com Huzhou Writing Brush Cultural Industry Park." This initiative aims to integrate the intangible cultural heritage craftsmanship of Huzhou writing brushes in Shanlian Town, the design prowess of China Academy of Art, and JD.com’s technological and supply chain strengths. Adopting a "culture + technology + manufacturing + cultural tourism" model, they will jointly drive the digital transformation and brand innovation of this traditional industry, breathing new vitality into the millennium-old Huzhou writing brushes. (Excerpted from Xinhuanet) 

Moleskine’s Co-Branded "No. 600" Notebook Becomes a Sensation: Do Consumers Pay 280 Yuan for Design or Hype?

The co-branded notebook by Moleskine and Shanghai Mental Health Center became an instant talking point as soon as it hit the market. Designed to resemble a hospital bed with a detachable, washable pillow, this 280-yuan limited-edition notebook was nearly sold out in a short period. Consumers hold sharply divided opinions: one camp deems the price exorbitant and the collaboration perplexing; the other is eager to splurge on its creative design, seeing it as a unique way to indulge in self-deprecating humor and relieve stress. Undoubtedly, this cross-border collaboration has successfully sparked widespread discussions both in the market and across social media. (Excerpted from Sohu.com) 

Nearly 3,000 Cultural and Creative Exquisites on Display; Over 100 IP Signings Poised to Drive 5 Billion Yuan in Copyright Transactions

At the recently concluded 7th Chengdu Digital Copyright Trade Fair, nearly 3,000 cultural and creative masterpieces were showcased collectively, drawing over 300,000 visitors. Building on this momentum, more than 100 cultural and creative IP signings and strategic collaborations were finalized on-site. These copyright authorizations are expected to generate over 5 billion yuan in transaction volume by 2026 and further stimulate associated consumption, underscoring the robust driving force of copyright transactions in fueling industrial development. (Excerpted from China Intellectual Property News Network)