Interviewee: Mr. Song Jiefang, Founder of Touchmark

Foundation of Growth: The Balance Between Persistence and Innovation

Q1: Could you briefly introduce your brand, and what are your core product categories?

Touchmark is a leading art supplies brand in China, boasting a comprehensive art ecosystem integrating Products, Courses, and Art Examinations, which delivers one-stop painting solutions to users. Since its establishment in 2014, the brand has maintained a top position in the industry and ranked first in marker pen market share for consecutive years. Its product line covers the entire art education lifecycle:

· For children's art enlightenment: watercolor pens, kids' acrylic pens, coloring books, double-line pens, and other engaging tools;

· For art enthusiasts and professional artists: oil-based markers, acrylic markers, fineliner pens, brush pens, and other professional art supplies.

Q2: Do you believe digital art creation has impacted product R&D and market expansion for art supplies companies?

Absolutely. Digital art creation is reshaping the R&D logic and market strategies of art supplies enterprises. Companies must establish professional digital display channels and drive the transformation of their business models—from single product sales to a "Tools + Content + Services" ecosystem—to meet the diverse needs of artists in the digital age.

Q3: Facing a diversified consumer market and intensifying industry competition, how does your company embody "persistence" and "innovation" in professional deepening, technological advancement, and model upgrading?

Touchmark has always adhered to the brand philosophy of "Users First" and deepened its roots in the art supplies sector in recent years. Our persistence lies in the continuous application and development of our self-developed TMCS Color System, which ensures stable color performance and exceptional expressiveness. For innovation, we highly value user feedback and implement user co-creation, directly integrating real insights from frontline creators into product improvements and new project development.

Q4: How do you accurately identify changing consumer needs through market research?

Touchmark remains consistently focused on consumer needs. The brand leverages intelligent tools to monitor social media sentiment, search trends, and competitor data in real time, enabling rapid identification of consumption hotspots. We have established a dedicated research team and built a collaborative innovation system, conducting research, user experience tests, and co-creation activities with painters at all levels. Supported by this data-driven approach, we have developed numerous highly acclaimed products, which serves as a testament to the accuracy of our market research.

Q5: Among your recently launched products, which technological breakthroughs have significantly enhanced the user experience?

Product line upgrades are driven by evolving times and consumer demands. Touchmark has continuously upgraded its offerings in recent years, with the application and advancement of the TMCS Color System marking a major breakthrough. Both traditional ink markers and acrylic markers have undergone full generational upgrades, and our scientific color-matching system and enhanced color expression have received widespread recognition from users.

Q6: With the growing global demand for eco-friendly art supplies, what specific measures has the brand taken in developing environmentally friendly materials and optimizing product formulas?

Since its inception, Touchmark has always prioritized product quality and environmental protection. For children in the art education stage, we have launched food-grade water-based markers and easy-wash product lines, safeguarding the health and user experience of painters at all levels.

Q7: What are your core goals for participating in the 120th China Stationery Fair?

The core goal of our participation in this exhibition is to upgrade and build the brand’s one-stop painting service system. We engage directly with a wide range of consumers and B-end clients to gather real needs and feedback. This initiative is not only aimed at boosting brand visibility or launching new products, but also at laying a solid foundation for constructing a high-quality painting service system.

Q8: What are your long-term plans and visions for the next 1–3 years?

Touchmark upholds the brand mission: "Make Painting Easier." In the future, we aim to integrate more technological capabilities to jointly build a comprehensive, multi-layered art ecosystem, while continuously upgrading our one-stop painting solutions for users. We will also place greater emphasis on social responsibility. Guided by our brand values—Users First, Mutual Success, Embrace Change, Accountability, and Results-Oriented—we will continue to advance public welfare initiatives, bringing the joy of painting art to more people in remote mountainous areas.

About Touchmark

Founded in 2009, Shanghai Zhende Culture Technology Co., Ltd. takes its Shanghai headquarters as the operation and service center, and has established five core centers: Production, R&D, Warehousing & Logistics, and Brand Experience. Established in 2014, the professional art supplies brand TOUCHMARK remains committed to its original mission of creating artistic value for users. Adhering to a color-centered product design philosophy, it has focused on hand-painting and art supplies for 15 years, dedicated to developing professional products that deliver an exceptional painting experience.